Skip to main content
Contact usMY MARCOLIN

Change language

Select the desired language

Error label*
In conversation with GIULIANO CALZA

Visions

Back to stories

of

Giuliano Calza

We meet Giuliano Calza to learn more about the GCDS signature codes and the philosophy behind the new eyewear collection produced by Marcolin.

di Newsroom

From Italy to China and back, enjoying great international success. This is, in a nutshell, the story of GCDS (i.e. the acronym for “Giuliano Calza Design Studio”) founded by Giuliano and Giordano Calza in 2015. A fashion brand that, thanks to the design and skilful craftsmanship of its products, in less than ten years has conquered the heart of celebrities, influencers and large audience worldwide.

1

From a streetwear brand to a new luxury icon: how did you stay true to your free, ironic and unconventional language?

«GCDS largely represents who I am: I was born and raised in Italy, but I also had the opportunity to define my language around the world. I think there is a lot of fear of self-expression, but my world exists for those who can understand it and who want to use it as a tool for amusement».

“my world exists for those who can understand it and who want to use it as a tool for amusement”
2

Today GCDS is one of the coolest brands on the international fashion scene: how did you win the trust of a varied community of celeb, such as Dua Lipa, Beyoncé and Sofia Loren?

«I think celebrities are genuinely interested in my world, I’ve become friends with some of them, because we share the same references.  This pushed me to believe in my creativity and in the fact that a product often becomes the key to a world of shared images and emotions».

“A product often becomes the key to a world of shared images and emotions”
3

What’s the philosophy behind the new GCDS Eyewear collection?

«Eyewear is a must-have accessory for me, it’s one of the few accessories I always carry with me while travelling, in this order: a pair of black sunglasses, a coloured frame to wear on any occasion and a bold and playful design to add a twist to any plain look. This is my idea behind the GCDS eyewear collection by Marcolin».

“Eyewear is a must-have accessory for me”

  • Tell me a story about ic! berlin: think with your own eyes

    Let’s find out together the story of iconic German brand ic! Berlin, a recent addition to Marcolin Group, presented at the last international MIDO Show.

    di Newsroom

  • 3 questions to With Alessio Puleo

    For over a year he has been in charge of the development and expansion of the Brand Management department as Group Marketing Director at Marcolin. We met Alessio Puleo, a manager with a great experience in the eyewear industry, as well as many new challenges ahead of him in 2024.

    di Newsroom

  • Tell me a story about A new vision

    What’s the strategy you just can’t do without today? Customer care: it’s the real buzzword for any business.

    di Newsroom