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Photo: Piersilvio Bisogno

Behind the scenes

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Augmented Reality

Marcolin focuses on augmented reality technology and launches an immersive tour project within its Italian factories, through which it will be possible to discover the behind the scenes story of the fascinating eyewear manufacturing.

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A project of training and customer experience

Training for employees will rely on the potential of augmented reality technology, following up and developing the Marcolin Manufacturing Academy program: entering the heart of the creative and manufacturing departments wearing a virtual reality headset will be the easiest way to learn processes and skills for the creation of unique objects. Sabrina Paulon, Group HR Director at Marcolin, points out how this project, starting from its first phase within training for its employees, has been now expanded. «Extending the project also to our customer experience was quite natural for the company». Touching by hand the excellence of our production and transmitting knowledge about identity and uniqueness of the creative process, among craftsmanship, technological innovation and manufacturing 4.0, is part of this experience. Customers and partners worldwide, thanks to all-around environments through video footage, will shorten distances and will have a remote access to the Italian factories.

The headset offers an immersive experience in the Longarone headquarters, where the company was founded in 1961 and the Fortogna production facilities

Augmented reality

Once worn, the headset offers an immersive experience in the Longarone headquarters, where the company was founded in 1961, and the Fortogna production facilities. Immersive mode is based on a technology that gives the user a complete view of a space from a stand position. The environments to be explored are those relating to production: from the creative process to prototyping, followed by manufacturing steps, and ending with the product distribution. The last sequence of this journey through Marcolin’s world ends with a sale inside an opticians’ store.

Every environment has its own special object to meet. What makes this immersive experience, which can be enjoyed conveniently anywhere in the world

Interact with objects

In each of these environments, there is an object to interact with. Looking at it and having a tactile experience is part of the project’s immersive suggestions. What could the object be? The unique result of Marcolin’s inventiveness: extraordinary pieces from the collections, the craftsmanship of a design detail or production stage, or even the detail of a pair of glasses going from their unfinished state through the manufacturing process. Every environment has its own special object to meet. What makes this immersive experience, which can be enjoyed conveniently anywhere in the world, truly unique is not only the pre-recorded voice guiding the user through the manufacturing process. A live version will soon be available in which customers and partners will be able to be accompanied by a representative from Marcolin who, via a remote connection, will make the experience even more customisable, tailored to the needs of the individual customer, partner or simple Marcolin brand enthusiast.

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