Change language

Select the desired language

Error label*


Tell me a story

Back to stories


Maria Frida

Telling the story of a collector’s item means entering into the world that inspired it. Objects that could feature in a hypothetical Marcolin hall of fame would include her, Maria Frida, a creation designed and produced for an Italian brand with a marked pop and evocative component - GCDS, the acronym standing for Giuliano Calza Design Studio - which encapsulates the power of the three Ws, not as ethereal references to virtuality, but as a creative act expressed according to characters of singularity. Maria Frida is all of this: weird, wild, wonderful.

di Newsroom

Just as Frida Kahlo

One of the most influential female artists of the 20th century in many respects – from gender history to politics, from art to contemporary culture in the broadest sense – was born and lived in the same place, according to a single act of love, the creation of this collector’s item at Marcolin is the result of the particular symphony created between a client – a brand with a marked penchant for experimentation – and a creative team eager to surf the waves of inspiration. How did the union between a modern, revolutionary icon and a plant with equally nonconformist symbolism come about? The link was created by virtue of the creative input provided by GCDS: namely the client’s logo and marijuana leaves.

Composed of 250 silkscreen-printed, hand-painted flowers. Flower by flower, they were positioned individually

It is precisely this leaf that plays the starring role in a unique piece

Created as an object of desire and to successfully parade down a major catwalk, later recreated as a prototype to enrich the Marcolin archive. The fact that it is a collector’s item is defined by the elaborate geometry of the details: the eyewear, with its generous volume and pastel colours, echoing the shapes and colours typical of the 1970s, is composed of 250 silkscreen-printed, hand-painted flowers. Flower by flower, they were positioned individually, following the common thread that would then create the visual effect to be achieved. Also contributing to the unique character of the piece was the special importance attached to the names by which the projects resulting from this collaboration are identified. In this case, uniting the collective imagination linked to Frida Kahlo with the leaf and its symbolism was the creative flair of a team well aware that even if we called a flower by any other name, its rebellious and revolutionary scent would remain.



The fact that it is a collector’s item is defined by the elaborate geometry of the details
  • Behind the scenes 3 days in Longarone Valley

    An open-air set in the setting of the Dolomites, a Unesco World Heritage Site since 2009. Breathtaking landscapes in the valley of eyewear: from Cortina D'Ampezzo to The Tre Cime di Lavaredo up to the profile of the mountains imprinted on the iconic Web Eyewear.

    di Newsroom

  • Tell me a story About Marcolin and Timberland Forest

    Our concrete commitment in terms of global participation and focus on safeguarding the planet.

    di Newsroom

  • 3 questions to WITH Duro Olowu

    The Nigerian born British fashion designer, renowned for his use of bold and harmonious patterns in his womenswear collections, discusses the inspirations behind his Capsule Collection for MAX&Co, titled “People, Places, Colour”. Modern, youthful, and chic, it includes sunglasses with frames printed in one of the bold patterns that is also featured on the clothing in the collection. As well as a case in the same pattern by Olowu for MAX&Co.

    di Newsroom