Author: Newsroom

Duro Olowu

Posted on by Newsroom
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People, Places, Colour, name of your exclusive Capsule Collection, seem to identify three essential components of your ideal journey. Do you have any place in your heart where these three ideals meet and flow together?

For me people and places are linked by colour. My capsule collection for MAX&Co. is an expression of that. You remember where you have travelled to, particularly on holiday by the colours of the city, terrain, sea, or the particularly inspiring ways in which people from a specific place dress and mix vivid colours. This collection is an expression of that joyful mix and fantastic style. I drew on my well-known love and knowledge of contemporary art. My Capsule Collection for MAX&Co. was inspired by the work of Italian artist Luigi Ghirri whose wonderfully composed cinematic, colourful and poetic photographs set against the Italian landscape of Italy in the 1970s and 1980s evoked the beauty and emotion of simple travel to familiar places. I imagine the artist extending his travels to other parts of the world, such as Bamako in Mali, using his camera to capture the same kind of technicolor hues and moments. 

The collection represents who I imagine to be the MAX&Co woman. Young and free minded with a fresh and interesting approach to dressing
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How did the collaboration process carry out? How was working together with the MAX&Co. and Marcolin teams?

My entire experience working on this collection with MAX&Co was very creative and rather good fun. I am a very hands-on designer in every way, and they were thrilled and encouraged about this side of my design process. Added to that was the access I had to their incredible manufacturing facilities and making techniques. A combination of quality, innovation and high standards that is always very important to me and my work. 

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What kind of woman did you imagine when you created “People, Places, Colour”?

The collection represents who I imagine to be the MAX&Co woman. Young and free minded with a fresh and interesting approach to dressing. She thinks less about casual or formal, day or night and mixes classic silhouettes (with unexpected details) in vivid monotone colours with luxuriously bold patterns, in an interesting way. She is intelligent and aware of the world she lives in and the places she visits. She is not easily led and makes her clothing choices spontaneously but consciously.

US Summer Buying Days

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Under California Palm Trees

Three days under the California sun and palm trees, set against the welcoming backdrop of the Ritz-Carlton Bacara in Santa Barbara, a luxury resort offering a breathtaking view of the Pacific, a private beach, a gym and an immense spa to indulge in relaxation. This is the scenario where Marcolin greeted its US customers and partners for the yearly Summer Buying Days. The perfect opportunity to strengthen new and well-established relationships in an informal and pleasant atmosphere. But also, to introduce the hottest new entries in the company’s portfolio and the latest news for the next season.

Immersed in nature

The Buying Days were not all about meetings and presentations, but also about sports and wellness, thanks to the many options offered by the sponsors, starting from a morning yoga session, rigorously held outdoors in front of the Ocean. Some chose Timberland’s unique eco-hike to a scenic spot overlooking the Santa Barbara hills, others TOM FORD Eyewear’s catamaran charter, for a truly unforgettable experience, while the sportiest ones opted for a spin class at dawn together with adidas. Then, a relaxing aperitif by the swimming pool with Guess and, on the last day, a wine tasting event organized by Max Mara.

Customer opinions

Like every year, the Summer Buying Days were also an opportunity to find out what our partners and customers think about Marcolin’s quality and style. Many opinions were collected: most people had very positive opinions on Marcolin’s customer service, since it leads customers by the hand – from the very beginning to the end of the process – providing them with any information they may need. A value that is perceived as an integral part of the relationship with the Group. That’s why the Summer Buying Days also confirmed our attentive and respectful attitude towards our customers, who need to experience all the brands’ new products and trends firsthand but also to feel part of a relationship that’s more than just business. And that, moving into the future, will continue to encompass great skills, devotion, attention to detail and support.