Skip to main content
Contact usMY MARCOLIN

Change language

Select the desired language

Photo: Sean Bolasingh

Behind the scenes

Back to stories

about

Marcolin in New York City

Marcolin and the opening ceremony of the new NYC showroom: the perfect occasion to take journalists, partners and customers on a pleasant journey through craftsmanship, innovation and Mediterranean flavors.

di Newsroom

In the heart of Manhattan

A few days ago, Marcolin celebrated the opening of its new showroom on the 19th floor of a luxury building located at 270 Madison Avenue, the “most instagrammable street in Manhattan,” where some of the world’s most famous luxury brands have their shop windows. Designed by Milan-based Navone Associati studio – which also created the Paris space in Rue de Richelieu – the new Marcolin showroom is a well-lit space with a large gallery dedicated to all the brands in the Group’s portfolio, next to the offices, and a beautiful terrace overlooking the typical New York City skyline.

Tradition meets augmented reality

On the evening of the opening ceremony, guests and visitors had the opportunity to experience firsthand the unique mix of craftsmanship and innovation that is behind the Marcolin brand, while enjoying the beat of a live DJ set. This was possible thanks to a “creative room” dedicated to prototype design and creation and to a new augmented reality project that, through the use of special visors, allowed guests to take a virtual tour of the Group’s manufacturing facility in Italy, go “behind the scenes,” and discover all the eyewear creation and manufacturing phases.

“This was possible thanks to a “creative room” dedicated to prototype design and creation”

A cocktail of excellent products

Customers, partners, and journalists who attended the opening ceremony of the new showroom in Madison Avenue also had a chance to enjoy an amazing food tasting during the cocktail party organized by celebrated chef Alessandro Borghese. Chef Borghese was not there by chance, but because he is also very much loved in the United States, where he lived (he was born in San Francisco) and where he is considered one of Italy’s most influential ambassadors of traditional cuisine.

  • Tell me a story about How Eyewear Changed The World

    Putting on and taking off a pair of glasses: for millions of people, it is the first and last gesture of the day. This is true even for those who do not need vision correction, as eyewear has become the most important accessory in any outfit. This is the story told in the book of the moment, written by American scholar David King Dunaway, A Four-Eyed World: How Glasses Changed the Way We See, published by Bloomsbury.

    di Newsroom

  • Tell me a story about The First ic! berlin x Audi Revolut F1 Campaign Is Here

    The German eyewear brand of the Marcolin Group launches its first major campaign alongside the Audi Formula 1 team.

    di Newsroom

  • Boundless visions of Yao Hongying

    Raised in a family of embroiderers, Yao Hongying learned the ancient art of Suzhou embroidery from an early age. The city of Suzhou is renowned for its centuries-old tradition of silk embroidery. Today, she is regarded as one of the leading artists in the field. We meet her on the occasion of the Qixi Festival, a celebration inspired by the “Legend of the Cowherd and the Weaver Girl” and widely regarded in China as Valentine’s Day.

    di Newsroom