In 2021 it celebrated 60 years of activity during which Marcolin has come a long way. This is demonstrated by the 15 million glasses sold on average every year. But so are other data.
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Marcolin sets the campaign for the new Web Eyewear collection in the historic Olivetti showroom in Venice, a masterpiece designed by Carlo Scarpa.
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Among the various manufacturing steps, all of which are invisible to the public, there is one that is particularly long and delicate. It is referred to as tumbling, it originated in the 1950s and is still today an essential part of the fascinating journey that leads to the creation of a new frame.
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Marcolin focuses on augmented reality technology and launches an immersive tour project within its Italian factories, through which it will be possible to discover the behind the scenes story of the fascinating eyewear manufacturing.
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