Mois : juin 2026

Every year, hundreds of thousands of tons of fruit and vegetables pass through Italian wholesale markets, and every day between 4% and 5% ends up as waste. These are perfectly edible products that remain unsold due to aesthetic imperfections, non-standard sizes, or damaged packaging. In practical terms, this means that around 500 kilos of fruits and vegetables are discarded every day, generating waste that also contributes to the climate crisis. Not only does it nullify the natural resources used to produce this food, but its disposal is responsible for approximately 10% of global greenhouse gas emissions.

On June 5th, World Environment Day, the People Wavers invited Marcolin colleagues to actively fight food waste by taking part in a volunteering day at the Milan wholesale fruit and vegetable market, alongside Recup, the association that works in Milan and Rome to recover and redistribute surplus food. Thanks to Recup, at the Milan wholesale market alone, 8 tons of fruits and vegetables are distributed every week to organizations such as Caritas, the Italian Red Cross, IBVA, Opera Cardinal Ferrari, and many others, which support around 17,000 people in need every day.

Participants experienced a day dedicated to sustainability and solidarity in Italy’s largest wholesale market. According to the data shared by Recup, among the stalls of 110 wholesalers and 81 producers, in just three hours approximately 1,570 kilos of unsold fruits and vegetables were collected, with an estimated value of around €4,600. This also resulted in savings of 1.3 tons of CO₂ emissions and 7,600 cubic meters of water. The recovered food was then weighed, sorted, and divided into crates at the association’s headquarters, ultimately supporting 561 people. A great result for a project that benefits others, the planet, and the heart.

On one side, the visionary and urban approach of ic! berlin, whose identity is defined by innovation, sustainability and attention to detail; on the other, the technology and aesthetic research of a sports car brand like Mercedes-AMG. This spring once again confirms the collaboration between the two brands—two realities with a deeply German DNA, always on the move and ready to push their limits.

The new collection features three models—marking the sixth chapter of a collaboration that began in 2020—defined by dynamic shapes and a bold use of colors inspired by the AMG palette. For example, the Pearl version of the AMG 22 model features orange details on the temples and mirrored lenses, while the new lacquered finish on the special ultralight carbon fiber FLEXARBON®—an exclusive ic! berlin patent—adds depth and brightness to the frame of the AMG 20 model.

The new campaign also highlights how the ic! berlin–AMG collection is designed for an urban environment, with bold geometries that echo Berlin’s architecture and successfully combine the style of a luxury brand like Mercedes-AMG with a company that grew out of Berlin’s alternative scene, such as ic! berlin, known worldwide for innovative solutions like its signature screwless hinge. Two brands united by a shared focus on design and a constant pursuit of aesthetic and technological innovation.