Cambiar idioma

Seleccionar el idioma deseado

Error label*
In conversation with BARTON PERREIRA

3 questions to

Back to stories

with

Barton Perreira

In 2019 Marcolin Group entered into a limited distribution agreement with one of the most prestigious and innovative eyewear brands. Barton Perreira stands out as an exceptional and distinctive independent brand in the eyewear industry. The brand's Co-Founder and CEO, Bill Barton, is dedicated to producing handmade eyewear of the utmost quality. Meanwhile, Co-Founder and designer Patty Perreira brings her unwavering commitment to design excellence, resulting in the creation of some of the most beautiful eyewear designs worldwide. With this powerful partnership in mind, we present three inquiries to this dynamic American duo regarding their creative process and manufacturing practices.

di Newsroom

1

Craftsmanship is your distinctiveness. Which is the reason why you chose Japan for your manufacturing?

Bill Barton. We firmly believe that Japan is home to the world’s best eyewear manufacturers. Our longstanding relationship with our artisans in Japan spans over 30 years. The level of understanding and communication between us is exceptionally high, a rarity within our industry. The core of our design process is centered around a steadfast commitment to craftsmanship. Our frames are meticulously handcrafted artisanal products produced by Japanese factories with a multi-generational legacy. Collaborating closely with our artisans, we draw upon their rich heritage in creating the finest eyewear worldwide. In Japan, meticulous attention to detail is paramount, ensuring that every pair of glasses fits flawlessly. Every single element must be executed with precision. The final product exudes a distinct aura of luxury. This approach to our design process sets us apart from other brands.

 

Our frames are meticulously handcrafted artisanal products produced by Japanese factories with a multi-generational legacy.
2

In terms of stylistic codes, how do you translate two words you care a lot: instinctive and uncompromising?

Patty Perreira. My design process is highly instinctive, and I consciously choose not to adhere to trends. Inspiration for my designs can vary greatly, encompassing shapes, colors, specific technologies, and even moods. I incorporate fluid shapes, dynamic compositions, and unexpected elements into my designs while remaining mindful of the contours of the face, ensuring that the final product complements the wearer. As a highly visual individual, I find inspiration in nearly everything I encounter. When creating and developing designs, we are uncompromising on aspects such as quality, craftsmanship, functionality, and aesthetics. Our Japanese artisans understand our vision and the high level of quality we aspire to, from the materials we use to the construction of every frame.

I consciously choose not to adhere to trends. Inspiration for my designs can vary greatly, encompassing shapes, colors, specific technologies, and even moods.
3

Which horizons does your research aim at in terms of innovative materials?

Patty Perreira. We work with our Japanese artisans to explore new materials that offer enhanced durability, lightweight properties, and flexibility for the ultimate fit. Our overarching goal is to push the boundaries of traditional materials and explore new ways to enhance our collections. Through ongoing research and collaborations, we strive to introduce innovative materials that offer sustainable, high-performance, and technologically advanced solutions in our designs.

 

 

 

  • 3 questions to With Emilio Fulgione

    On the occasion of World Environment Day, which has been celebrated on 5 June every year since it was first established in 1972, we’re taking a look at the projects and actions in support of sustainability to which the company is committed, with Emilio Fulgione, Marcolin’s Group Operations Director.



    di Newsroom

  • 3 questions to With Yanis Serbout

    Captured against the aesthetic backdrop of Sorrento, the French model who has a poet’s charm talks to us about his day through a styling mood board. At the end of the interview, we have three looks, from morning to sunset, to best interpret the spirit of this place.

    di Newsroom

  • 3 questions to With Guglielmo Miani

    Against the dreamy backdrop of Lake Como, the most talked-about event in the car enthusiast community makes its comeback: FuoriConcorso, a revolutionary format that wishes to experiment with unconventional events and unconventional vehicles. We met with Guglielmo Miani, CEO and Chairman of Larusmiani, as well as the founder of this kermis, to talk about style and passion.

    di Newsroom

  • 3 questions to With Sabrina Paulon

    May is the month that the European Commission and the EU Platform of Diversity Charter dedicate to promoting and celebrating diversity in the workplace. Sabrina Paulon, Group HR Director at Marcolin, following the company’s recognition as Italy’s Best Employers for Women 2023 in the eyewear industry, talks about the three key words for successful human resources management.

    di Newsroom

  • 3 questions to with Giuliano Calza

    We meet Giuliano Calza to learn more about the GCDS signature codes and the philosophy behind the new eyewear collection produced by Marcolin.

    di Newsroom

  • Tell me a story about ic! berlin: think with your own eyes

    Let’s find out together the story of iconic German brand ic! Berlin, a recent addition to Marcolin Group, presented at the last international MIDO Show.

    di Newsroom

  • Tell me a story about A new vision

    What’s the strategy you just can’t do without today? Customer care: it’s the real buzzword for any business.

    di Newsroom

  • 3 questions to With Alessio Puleo

    For over a year he has been in charge of the development and expansion of the Brand Management department as Group Marketing Director at Marcolin. We met Alessio Puleo, a manager with a great experience in the eyewear industry, as well as many new challenges ahead of him in 2024.

    di Newsroom

  • Behind the scenes about What eyewear will we wear?

    What are the latest news from the house brands and collections designed and produced by Marcolin in the premium and sport segments? Here is a brief overview of the new products presented at MIDO.

    di Newsroom

  • 3 questions to with Stefano Galuzzi

    Let’s meet Stefano Galuzzi, fashion photographer that shot the latest WEB Eyewear campaign, Marcolin’s house brand.

    di Newsroom

  • Behind the scenes about Eyewear: the new luxury

    Leaving behind the last edition of MIDO fair in Milan, a quick focus on the new trends in eyewear through the luxury brands of Marcolin’s portfolio.

    di Newsroom

  • Behind the scenes about How to combine lenses and acetates?

    In eyewear, just like in fashion, color is more than just a detail. Silvia De Col, Colors & Material Coordinator at Marcolin’s Style & Design Department, knows this well.

    di Newsroom

  • Tell me a story Eyewear? More than an accessory

    How important is choosing eyewear in fashion? During the Milan catwalk days, let’s meet fashion psychologist, author and blogger Paola Pizza to learn more about it.

    di Newsroom

  • Tell me a story about Innovative Style Refined: TOM FORD Eyewear Collection

    Introducing the TOM FORD Eyewear Archive Collection which pays homage to the iconic styles that have defined the brand's illustrious 20-year history.

    di Newsroom

  • 3 questions to With Isabelle Moes

    Isabelle Moes, head of Middle EMEA at Marcolin, talks about herself and tells us about the challenges of this new year.

    di Newsroom

  • Around the world 3 DAYS IN Eyewear for the festive season

    There’s no better way to ring in the New Year than with a holiday in the snow or in a festively lit city buzzing with life. Ready to set off? Here are three trendsetting destinations. And the right glasses to wear there.

    di Newsroom

  • Around the world 3 DAYS IN In the snow of the Dolomites

    Where to go and what to do in the Dolomites this time of year?

    di Newsroom

  • Behind the scenes about Marcolin: a history of over 60 years

    From its foundation in 1961, in a warehouse in the heart of the Veneto region, to its listing on the stock exchange. Here are some of the key milestones in Marcolin’s long history.

    di Newsroom

  • Around the world 3 DAYS IN A journey into taste with Chef Akrame Benallal

    In the heart of Paris we met the award-winning chef Akrame who, at the inauguration of the new Marcolin showroom, successfully proposed an exciting journey into taste full of surprises

    di Newsroom

  • Behind the scenes about Marcolin in Paris

    Marcolin opens its new showroom in one of the most fashionable streets in Paris.

    di Newsroom

  • 3 questions to with Lorenzo Barberio

    What are the new challenges in Asia? Let’s discuss it with Lorenzo Barberio, General Manager & Head of Sales APAC at Marcolin Group.

    di Newsroom

  • Behind the scenes about 3 things you don't know about WEB EYEWEAR

    From aviation pioneers to Hollywood stars (and beyond). It is the fascinating story of a collection born almost 100 years ago and produced by Marcolin since the 2000s.

    di Newsroom

  • Tell me a story about New leaderships

    What does “leadership” mean today? To answer one of the key questions of our time, Marcolin kicked off the third edition of a specific training project.

    di Newsroom

  • 3 questions to with Federico Garcea

    We met Treedom founder and CEO Federico Garcea, who was recently hosted at the first Marcolin Talk at the Milan showroom.

    di Newsroom

  • Around the world 3 DAYS IN Three frames for three fall destinations

    In the heart of autumn, three outdoor destinations for a full immersion in the colors and beauty of this season.

    di Newsroom

  • 3 questions to with Giuseppe Stigliano

    How is communication changing? To find out, let’s meet Giuseppe Stigliano, a manager and a professor at various universities and business schools in Italy.

    di Newsroom

  • with 3 questions to Giuseppe Stigliano

    How is communication changing? What does marketing mean today? To find out, let’s meet Giuseppe Stigliano, an entrepreneur, a manager and a professor at various universities and business schools in Italy.

    di Newsroom

  • Behind the scenes about Marcolin Talk

    Visions. A new show makes its debut at Marcolin showroom in Milan.

    di Newsroom

  • Tell me a story about Marcolin at ApritiModa

    The Longarone headquarters successfully opened its doors to the public

    di Newsroom

  • Tell me a story about The Art of Craftsmanship: a project by Tim Walker

    The Italian Lifestyle and craftsmanship. These are the values that a brand like Tod’s has transposed onto its objects since the 1970s.

    di Newsroom

  • Tell me a story about A new service

    Marcolin introduces a new workplace counseling service for its employees in Italy

    di Newsroom

  • Behind the scenes about The Maxim

    Max Mara decided to introduce a new jewel-like detail in its eyewear. Let’s have a chat about it with Lara Marogna, Group Style & Product Development Director, who started her career in the world of jewelry.

    di Newsroom

  • Tell me a story about Performing vision

    For anyone involved in outdoor sports, eyewear is not just a style statement but a piece of equipment that can affect your performance.

    di Newsroom

  • Behind the scenes about SILMO 2023: Marcolin in Paris

    The Company is among the protagonists of the annual international optics and eyewear trade fair.

    di Newsroom

  • Tell me a story about Pink Ribbon

    A pink touch for the new capsule collection by Guess Eyewear and Marcolin in support of women’s health.

    di Newsroom

  • Behind the scenes about 6 things you don't know about Marcolin

    In 2021 it celebrated 60 years of activity during which Marcolin has come a long way. This is demonstrated by the 15 million glasses sold on average every year. But so are other data.

    di Newsroom

  • 3 questions to with Zhou Guanyu

    The young and talented Chinese Formula One driver made his debut for Alfa Romeo in 2022, after a period in the Renault Sport Academy and before at the Ferrari Driver Academy. Committed in the new Formula One season, we meet up with him, during a break between circuits to find out more about one of the faces of the new limited edition WEB EYEWEAR capsule collection, born from the partnership with Alfa Romeo F1 Team.

    di Newsroom

  • Tell me a story about A journey that starts with an idea

    There are aspects destined to remain invisible in any object’s production cycle. But these are also the ones that leave the greatest mark. To find out what they are, we headed into Marcolin’s product style department.

    di Newsroom

  • 3 questions to With Andrea Batilla

    It is impossible to summarize here Andrea Batilla’s long career in fashion, from his debut with Romeo Gigli to creative consulting for some of the most iconic brands. Andrea Batilla is also the author and founder of Pizza, a magazine dedicated to young creative talents from Milan. His latest book is titled “Come ti vesti” (Mondadori). We’re meeting him on the eve of the Milan Fashion Week, that this year will be held between September 19-25.

    di Newsroom

  • Behind the scenes About One of Carlo Scarpa's masterpieces

    Marcolin sets the campaign for the new Web Eyewear collection in the historic Olivetti showroom in Venice, a masterpiece designed by Carlo Scarpa.

    di Newsroom

  • Behind the scenes about How is a pair of glasses created?

    Among the various manufacturing steps, all of which are invisible to the public, there is one that is particularly long and delicate. It is referred to as tumbling, it originated in the 1950s and is still today an essential part of the fascinating journey that leads to the creation of a new frame.

    di Newsroom

  • Tell me a story about Back to work

    When does the year really start? In September. When, recharged during the summer break and still tanned, but with a very busy schedule, you go back to work. It’s the perfect time to look at your wardrobe and rethink your work, meeting or travel outfits, from blazers to pants, from suits to accessories. Including – why not? – your spectacles. An accessory that is a true styling detail that – worn every day – becomes part of your identity. But also an accessory that – and this is the beauty of life – every year renews and reinvents itself. Here are three looks for three different styles.

    di Newsroom

  • 3 questions to With Valtteri Bottas 

    Between one break and another, down to the wire of one of the most adrenaline-pumping competitions in the world, we intercepted the Finnish Formula 1 driver, Valtteri Bottas, who has been firmly on board with Alfa Romeo since 2022. We took the opportunity to find out more about him, a testimonial of the new limited edition Web Eyewear capsule collection, born from the partnership with Alfa Romeo.

    di Newsroom

  • Around the world 3 days in Lenses for travelling

    In a hot air balloon, aboard one of the oldest railway lines, recently restored, or surfing the highest waves at Oceania’s most iconic beach. Three experiences inside and outside Europe’s borders, to be enjoyed in style, accompanied by special lenses ideal for travelling, the result of Marcolin expertise.

    di Newsroom

  • Tell me a story About Frames and Storylines

    Sunshine and favourable weather are ideal conditions for idleness to become an opportunity for regeneration. In a kind of game and experimentation, we have selected and matched eyewear and books, to take with you wherever you can lose yourself in the realm of imagination.

    di Newsroom

  • Tell me a story About Iconic 1980s

    While it is true that every era has its own style, it is equally true that it is taste and inclinations that define its identity. The 1980s were the decade in which, in the eyes of the world, Italy went from being recognised as the ‘Bel Paese’ to the cradle of an industrious and organised system of excellence that decreed the success of an all-Italian heritage.

    di Newsroom

  • Behind the scenes About Augmented Reality

    Marcolin focuses on augmented reality technology and launches an immersive tour project within its Italian factories, through which it will be possible to discover the behind the scenes story of the fascinating eyewear manufacturing.

    di Newsroom

  • Tell me a story About The eclectic 1970s

    The 1970s were all about those major themes that accompanied the tumultuous transition to the contemporary world we know. A transitional era full of contradictions, whose influences on taste have permeated the spaces and objects of our everyday life in various ways. Eyewear included.

    di Newsroom

  • Behind the scenes About From the idea to the prototype

    If we were looking for a simple definition, a dictionary would suffice to discover that prototyping is that stage of the industrial process in which a product prototype is created, and that, by extension, it refers to the company department dedicated to its creation. To gain access to the world that lies behind simple definitions, we visited the Longarone headquarters of the Marcolin Group to find out more.

    di Newsroom

  • Behind the scenes About New MetaHumanism

    There are several factors that influence the shapes and colours of the glasses we wear. Needs, desire and necessities are the elements that a creative intercepts, by means of intuition, in order to give body, shape and colour to tomorrow’s collections.

    di Newsroom

  • Tell me a story About The Great Cosmic Mother

    Of all the stories offered up by legend, that of the Great Mother spans the five continents. In Stockholm, the first retrospective on Monica Sjöö, a Swedish artist, eco-feminist and activist, offers insights into hot topics from yesterday as well as today: from the struggle for equal rights to the history of feminism and ecology, via legend and spirituality.

    di Newsroom

  • 3 questions to With Elisa Lovatello

    Among the many talents that a creative has, intuition is key. Like a compass, it helps to find one’s direction in the ocean of present-day style, as well as to spot its potential future developments. Elisa Lovatello is a Senior Creative Designer & Cool Hunter at Marcolin and she has made intuition her profession.

    di Newsroom

  • Tell me a story About The 1960s

    In 1960, three Hollywood stars gathered in Reno, Nevada, to shoot a film that Time Out would define as a superb anti western. Photographic cooperative Magnum realized how exceptional the event was and sent 9 of its most talented photographers to document the film’s behind-the-scenes. Today, an exhibition curated by Forte di Bard and Andrea Holzherr for Magnum Photos Paris shows the set backstage images of a movie that has made history, The Misfits, where Marilyn Monroe’s allure is captured forever: a style icon and a symbol of an era that still inspires us today.

    di Newsroom

  • Tell me a story About Face shape

    Oval, round, square, triangular. According to Arianna Foscarini’s method, it is possible to determine the perfect pair of glasses for every face. The secret lies in balancing technique, aesthetics and personality.

    di Newsroom

  • Behind the scenes About Summer in your shades

    Following the rhythm of the colour wheel that, like the Plough in the sky, recalls the idea of movement, we observed the transition from the cold season to the warm one together with Silvia De Col, Colour & Material Coordinator at our Longarone headquarters.

    di Newsroom

  • Behind the scenes About Customer Experience

    The Summer Buying Days 2023 have just come to an end. Five immersive days spent in unspoilt surroundings just a few miles from Lake Garda, surrounded by a restored 12th century abbey, amidst the green park and gentle hills of the Brescia area and the Chervò Golf Hotel Spa & Resort San Vigilio, the setting for the new experience organized by Marcolin Group for its partners. The company’s planning focuses on the high value it places on relationships.

    di Newsroom

  • Around the world 3 days in Marcolin in Stockholm

    In the City Hall, as a sign of rebirth, where myth blends together with folklore in the celebration and worship of the summer solstice, of trees and female deities, Max Mara presented the Resort 24 collection, whose lines and patterns clearly nod to the Scandinavian land. Marcolin flew to Stockholm to see the city’s spirit through the eyes of one of its many talents, Lisa Olsson, a big devotee of the Max Mara brand.

    di Newsroom

  • Tell me a story About Guess Festival Collection!

    Spring is riding the long wave of the arrival of good season on the powerful notes of music. In keeping with the atmospheres and musical vibes of the most eagerly awaited festival - the one headed straight to summer - Guess presented a dedicated collection at Primavera Sound in Barcelona, from which it takes the name, forms and the colours of the carefree nature of the bluest skies. With the help of Elisa Maino, one of the best-loved influencers in Italy and beyond, we looked at it and interpreted it in notes and frames with volumes as enveloping as the decibels that accompanied it.

    di Newsroom

  • Tell me a story About Timberland and the Earthkeepers®

    It's World Environment Day! Every year on 5 June, since 1974, in a crescendo, the ever-growing and increasingly cohesive international community has focused on a different issue each time: the 2023 edition, hosted in Côte d'Ivoire, concentrates on the burning issue of environmental pollution and reminds us how crucial the actions of individuals are in combating the use of plastic in everyday life. The slogan chosen to accompany the campaign is already going viral: #Beatplasticpollution. Marcolin is also joining in with this slogan and actions geared towards a concrete commitment to environmental protection, shining a spotlight on one of its top brands, among the most innovative in the business.

    di Newsroom

  • Tell me a story About Italian passion 

    Passion and culture of beauty is the common thread that binds Marcolin to FuoriConcorso, the event that gathers automotive culture enthusiasts every year during the weekend at Villa d'Este in Cernobbio, in the unique scenario of Como Lake.

    di Newsroom

  • Around the world 3 days in Marcolin in Sorrento

    Together with Milanpyramid we explore Sorrento, the final stretch of Campania overlooking the Gulf of Naples.

    di Newsroom

  • Behind the scenes About Bauhaus Inspiration

    Let’s inaugurate the first in-depth feature of the Behind the Scenes column by showing what lies behind the making of a collection.

    di Redazione

  • Tell me a story About Maria Frida

    Telling the story of a collector’s item means entering into the world that inspired it. Objects that could feature in a hypothetical Marcolin hall of fame would include her, Maria Frida, a creation designed and produced for an Italian brand with a marked pop and evocative component - GCDS, the acronym standing for Giuliano Calza Design Studio - which encapsulates the power of the three Ws, not as ethereal references to virtuality, but as a creative act expressed according to characters of singularity. Maria Frida is all of this: weird, wild, wonderful.

    di Newsroom

  • Around the world 3 days in Longarone Valley

    An open-air set in the setting of the Dolomites, a Unesco World Heritage Site since 2009. Breathtaking landscapes in the valley of eyewear: from Cortina D'Ampezzo to The Tre Cime di Lavaredo up to the profile of the mountains imprinted on the iconic Web Eyewear.

    di Newsroom

  • Tell me a story About Marcolin and Timberland Forest

    Our concrete commitment in terms of global participation and focus on safeguarding the planet.

    di Newsroom

  • 3 questions to WITH Duro Olowu

    The Nigerian born British fashion designer, renowned for his use of bold and harmonious patterns in his womenswear collections, discusses the inspirations behind his Capsule Collection for MAX&Co, titled “People, Places, Colour”. Modern, youthful, and chic, it includes sunglasses with frames printed in one of the bold patterns that is also featured on the clothing in the collection. As well as a case in the same pattern by Olowu for MAX&Co.

    di Newsroom