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It's World Environment Day! Every year on 5 June, since 1974, in a crescendo, the ever-growing and increasingly cohesive international community has focused on a different issue each time: the 2023 edition, hosted in Côte d'Ivoire, concentrates on the burning issue of environmental pollution and reminds us how crucial the actions of individuals are in combating the use of plastic in everyday life. The slogan chosen to accompany the campaign is already going viral: #Beatplasticpollution. Marcolin is also joining in with this slogan and actions geared towards a concrete commitment to environmental protection, shining a spotlight on one of its top brands, among the most innovative in the business.
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Istituita dall’Assemblea Generale delle Nazioni Unite nel 1972, allo scopo di tracciare un Programma di politiche ambientali, l’iniziativa ha raccolto nel corso del tempo l’adesione di oltre 100 paesi a sostegno di una campagna di sensibilizzazione che fa sentire la propria voce ogni anno, il giorno 5 del mese di giugno. In un crescendo, la comunità internazionale, sempre più nutrita e coesa, si è di volta in volta occupata di un focus diverso: l’edizione del 2023, ospitata in Costa d’Avorio, in partnership con i Paesi Bassi, si concentra su un tema di scottante attualità in fatto di inquinamento ambientale e ricorda quanto le azioni dei singoli individui siano fondamentali nel contrasto all’utilizzo della plastica nella vita di tutti i giorni. Lo slogan scelto per accompagnare la campagna si annuncia già virale: #Beatplasticpollution. A questo slogan e alle azioni che puntano a un impegno concreto a tutela dell’ambiente si unisce anche Marcolin, dando voce a uno dei suoi top brand tra i più innovativi sulla scena.
Timberland realizza prodotti impegnandosi ad apportare il suo contributo per affrontare le sfide ambientali e minimizzare l’impatto sul pianeta. È in questo contesto che il marchio ha sposato una forma di design squisitamente responsabile e dato vita a una collezione eyewear che intreccia materiali ad alto tasso valoriale e il bene comune: perché mai come oggi è tempo degli Earthkeepers®! La filosofia che sta alla base di questa collezione è semplice e pulita, promuovendo l’impegno a proteggere l’ambiente attraverso prodotti responsabili.
Occhiali da sole e da vista, dal design esclusivo e responsabile, realizzati con il 50% di plastica a base biologica. Come si traduce tutto questo in fatto di stile? In occhiali in acetato bio-based, costituito da fibre di legno e di cotone o di originale vegetale, pensati per gli amanti delle attività outdoor o per vivere la realtà quotidiana di scenari urbani. La ricercatezza sta nel dettaglio: nelle montature, impreziosite da inserti in metallo e gomma, e nel sapiente uso del colore, come per esempio nella collezione da sole dalle lenti polarizzate, il cui trattamento antiriflesso favorisce la percezione e, al contempo, la protezione da potenziali raggi dannosi. Che si tratti della classica montatura da vista squadrata, o della versione da sole dallo spirito casual, il valore sta tanto nel dettaglio quanto nella dimensione che incarnano: la filosofia degli Earthkeepers®.
Our concrete commitment in terms of global participation and focus on safeguarding the planet.
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It's World Environment Day! Every year on 5 June, since 1974, in a crescendo, the ever-growing and increasingly cohesive international community has focused on a different issue each time: the 2023 edition, hosted in Côte d'Ivoire, concentrates on the burning issue of environmental pollution and reminds us how crucial the actions of individuals are in combating the use of plastic in everyday life. The slogan chosen to accompany the campaign is already going viral: #Beatplasticpollution. Marcolin is also joining in with this slogan and actions geared towards a concrete commitment to environmental protection, shining a spotlight on one of its top brands, among the most innovative in the business.
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Telling the story of a collector’s item means entering into the world that inspired it. Objects that could feature in a hypothetical Marcolin hall of fame would include her, Maria Frida, a creation designed and produced for an Italian brand with a marked pop and evocative component - GCDS, the acronym standing for Giuliano Calza Design Studio - which encapsulates the power of the three Ws, not as ethereal references to virtuality, but as a creative act expressed according to characters of singularity. Maria Frida is all of this: weird, wild, wonderful.
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Passion and culture of beauty is the common thread that binds Marcolin to FuoriConcorso, the event that gathers automotive culture enthusiasts every year during the weekend at Villa d'Este in Cernobbio, in the unique scenario of Como Lake.
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The young and talented Chinese Formula One driver made his debut for Alfa Romeo in 2022, after a period in the Renault Sport Academy and before at the Ferrari Driver Academy. Committed in the new Formula One season, we meet up with him, during a break between circuits to find out more about one of the faces of the new limited edition WEB EYEWEAR capsule collection, born from the partnership with Alfa Romeo F1 Team.
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There are aspects destined to remain invisible in any object’s production cycle. But these are also the ones that leave the greatest mark. To find out what they are, we headed into Marcolin’s product style department.
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It is impossible to summarize here Andrea Batilla’s long career in fashion, from his debut with Romeo Gigli to creative consulting for some of the most iconic brands. Andrea Batilla is also the author and founder of Pizza, a magazine dedicated to young creative talents from Milan. His latest book is titled “Come ti vesti” (Mondadori). We’re meeting him on the eve of the Milan Fashion Week, that this year will be held between September 19-25.
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Marcolin sets the campaign for the new Web Eyewear collection in the historic Olivetti showroom in Venice, a masterpiece designed by Carlo Scarpa.
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Among the various manufacturing steps, all of which are invisible to the public, there is one that is particularly long and delicate. It is referred to as tumbling, it originated in the 1950s and is still today an essential part of the fascinating journey that leads to the creation of a new frame.
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When does the year really start? In September. When, recharged during the summer break and still tanned, but with a very busy schedule, you go back to work. It’s the perfect time to look at your wardrobe and rethink your work, meeting or travel outfits, from blazers to pants, from suits to accessories. Including – why not? – your spectacles. An accessory that is a true styling detail that – worn every day – becomes part of your identity. But also an accessory that – and this is the beauty of life – every year renews and reinvents itself. Here are three looks for three different styles.
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Between one break and another, down to the wire of one of the most adrenaline-pumping competitions in the world, we intercepted the Finnish Formula 1 driver, Valtteri Bottas, who has been firmly on board with Alfa Romeo since 2022. We took the opportunity to find out more about him, a testimonial of the new limited edition Web Eyewear capsule collection, born from the partnership with Alfa Romeo.
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In a hot air balloon, aboard one of the oldest railway lines, recently restored, or surfing the highest waves at Oceania’s most iconic beach. Three experiences inside and outside Europe’s borders, to be enjoyed in style, accompanied by special lenses ideal for travelling, the result of Marcolin expertise.
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Sunshine and favourable weather are ideal conditions for idleness to become an opportunity for regeneration. In a kind of game and experimentation, we have selected and matched eyewear and books, to take with you wherever you can lose yourself in the realm of imagination.
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While it is true that every era has its own style, it is equally true that it is taste and inclinations that define its identity. The 1980s were the decade in which, in the eyes of the world, Italy went from being recognised as the ‘Bel Paese’ to the cradle of an industrious and organised system of excellence that decreed the success of an all-Italian heritage.
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Marcolin focuses on augmented reality technology and launches an immersive tour project within its Italian factories, through which it will be possible to discover the behind the scenes story of the fascinating eyewear manufacturing.
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The 1970s were all about those major themes that accompanied the tumultuous transition to the contemporary world we know. A transitional era full of contradictions, whose influences on taste have permeated the spaces and objects of our everyday life in various ways. Eyewear included.
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If we were looking for a simple definition, a dictionary would suffice to discover that prototyping is that stage of the industrial process in which a product prototype is created, and that, by extension, it refers to the company department dedicated to its creation. To gain access to the world that lies behind simple definitions, we visited the Longarone headquarters of the Marcolin Group to find out more.
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There are several factors that influence the shapes and colours of the glasses we wear. Needs, desire and necessities are the elements that a creative intercepts, by means of intuition, in order to give body, shape and colour to tomorrow’s collections.
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Of all the stories offered up by legend, that of the Great Mother spans the five continents. In Stockholm, the first retrospective on Monica Sjöö, a Swedish artist, eco-feminist and activist, offers insights into hot topics from yesterday as well as today: from the struggle for equal rights to the history of feminism and ecology, via legend and spirituality.
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Among the many talents that a creative has, intuition is key. Like a compass, it helps to find one’s direction in the ocean of present-day style, as well as to spot its potential future developments. Elisa Lovatello is a Senior Creative Designer & Cool Hunter at Marcolin and she has made intuition her profession.
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In 1960, three Hollywood stars gathered in Reno, Nevada, to shoot a film that Time Out would define as a superb anti western. Photographic cooperative Magnum realized how exceptional the event was and sent 9 of its most talented photographers to document the film’s behind-the-scenes. Today, an exhibition curated by Forte di Bard and Andrea Holzherr for Magnum Photos Paris shows the set backstage images of a movie that has made history, The Misfits, where Marilyn Monroe’s allure is captured forever: a style icon and a symbol of an era that still inspires us today.
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Oval, round, square, triangular. According to Arianna Foscarini’s method, it is possible to determine the perfect pair of glasses for every face. The secret lies in balancing technique, aesthetics and personality.
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Following the rhythm of the colour wheel that, like the Plough in the sky, recalls the idea of movement, we observed the transition from the cold season to the warm one together with Silvia De Col, Colour & Material Coordinator at our Longarone headquarters.
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The Summer Buying Days 2023 have just come to an end. Five immersive days spent in unspoilt surroundings just a few miles from Lake Garda, surrounded by a restored 12th century abbey, amidst the green park and gentle hills of the Brescia area and the Chervò Golf Hotel Spa & Resort San Vigilio, the setting for the new experience organized by Marcolin Group for its partners. The company’s planning focuses on the high value it places on relationships.
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In the City Hall, as a sign of rebirth, where myth blends together with folklore in the celebration and worship of the summer solstice, of trees and female deities, Max Mara presented the Resort 24 collection, whose lines and patterns clearly nod to the Scandinavian land. Marcolin flew to Stockholm to see the city’s spirit through the eyes of one of its many talents, Lisa Olsson, a big devotee of the Max Mara brand.
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Spring is riding the long wave of the arrival of good season on the powerful notes of music. In keeping with the atmospheres and musical vibes of the most eagerly awaited festival - the one headed straight to summer - Guess presented a dedicated collection at Primavera Sound in Barcelona, from which it takes the name, forms and the colours of the carefree nature of the bluest skies. With the help of Elisa Maino, one of the best-loved influencers in Italy and beyond, we looked at it and interpreted it in notes and frames with volumes as enveloping as the decibels that accompanied it.
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In 2019 Marcolin Group entered into a limited distribution agreement with one of the most prestigious and innovative eyewear brands. Barton Perreira stands out as an exceptional and distinctive independent brand in the eyewear industry. The brand's Co-Founder and CEO, Bill Barton, is dedicated to producing handmade eyewear of the utmost quality. Meanwhile, Co-Founder and designer Patty Perreira brings her unwavering commitment to design excellence, resulting in the creation of some of the most beautiful eyewear designs worldwide. With this powerful partnership in mind, we present three inquiries to this dynamic American duo regarding their creative process and manufacturing practices.
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On the occasion of World Environment Day, which has been celebrated on 5 June every year since it was first established in 1972, we’re taking a look at the projects and actions in support of sustainability to which the company is committed, with Emilio Fulgione, Marcolin’s Group Operations Director.
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Captured against the aesthetic backdrop of Sorrento, the French model who has a poet’s charm talks to us about his day through a styling mood board. At the end of the interview, we have three looks, from morning to sunset, to best interpret the spirit of this place.
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Against the dreamy backdrop of Lake Como, the most talked-about event in the car enthusiast community makes its comeback: FuoriConcorso, a revolutionary format that wishes to experiment with unconventional events and unconventional vehicles. We met with Guglielmo Miani, CEO and Chairman of Larusmiani, as well as the founder of this kermis, to talk about style and passion.
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Together with Milanpyramid we explore Sorrento, the final stretch of Campania overlooking the Gulf of Naples.
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Let’s inaugurate the first in-depth feature of the Behind the Scenes column by showing what lies behind the making of a collection.
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May is the month that the European Commission and the EU Platform of Diversity Charter dedicate to promoting and celebrating diversity in the workplace. Sabrina Paulon, Group HR Director at Marcolin, following the company’s recognition as Italy’s Best Employers for Women 2023 in the eyewear industry, talks about the three key words for successful human resources management.
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An open-air set in the setting of the Dolomites, a Unesco World Heritage Site since 2009. Breathtaking landscapes in the valley of eyewear: from Cortina D'Ampezzo to The Tre Cime di Lavaredo up to the profile of the mountains imprinted on the iconic Web Eyewear.
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The Nigerian born British fashion designer, renowned for his use of bold and harmonious patterns in his womenswear collections, discusses the inspirations behind his Capsule Collection for MAX&Co, titled “People, Places, Colour”. Modern, youthful, and chic, it includes sunglasses with frames printed in one of the bold patterns that is also featured on the clothing in the collection. As well as a case in the same pattern by Olowu for MAX&Co.
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